Bulova is the hallmark of American watch companies. The name itself resonates with quality, affordability, and history. All icons must start somewhere. Bulova’s story began with a dose of the American dream. Twenty-three year old Czech immigrant Joseph Bulova established a jewelry shop in New York City in 1875. By 1911 he branched out into table clocks and pocket watches. A year later he opened the first Bulova watch factory in Switzerland.